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Re-engage customersīots are capable of retaining information, and you can use those details to go the extra mile. Would you prefer a late check-out?” to “Fries with that?” 5. Everything from “Seems your flight won’t be leaving until 4PM. And because everything happens without leaving the comfort of Facebook Messenger, drop-off rates are lower than in a traditional ad-to-webpage pipeline.Īlso, conversational commerce leaves room for personalized upselling as the bot makes suggestions.
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With the right script, bots can do the selling, too. Identify leadsĪs your bot greets potential customers, it can identify their needs, ask basic questions, (i.e., “What’s your budget?”) and immediately direct high-quality leads to your human sales team.
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Free up your focus for the tasks that a Messenger chatbot can’t do. If you’re spending a lot of time helping people track deliveries, check your return policy, or book appointments, a little automation will go a long way. They also ask many of the same questions over and over (and over) again. Save time and money on customer careĬustomers expect 24/7 availability, but they hate waiting on hold. You can use these ads in tandem with your chatbot to target high-intent customers. Yes, this means that you already have a subscriber list. On top of that, Facebook Messenger has sponsored ads, which can be sent to anyone who has previously been in touch with your Page. And since customers can respond (usually by pressing a CTA button-they don’t even need to type), they’re likely to move further down your marketing funnel. Headliner Labs found that people are 3.5 times more likely to open a Facebook Message than a marketing email. Let’s break down exactly what a Messenger chatbot can help you do: 1. Chatbots can help you bypass inbox competition too. Meanwhile, marketing email click-through rates (3.1 percent, on average) haven’t improved in years, and only 30 percent of marketing emails are even opened. While Facebook has 6 million advertisers, there are only 300,000 chatbots. The second advantage is that the field is still wide open. If you want to communicate with your customers, building a Facebook Messenger bot is a lot cheaper than building a mobile app. People exchange 2 billion messages with businesses over Facebook Messenger every month.Ĭompare this to the rest of the mobile app market, where 71 percent of users delete an app within 90 days. A recent Nielsen survey found that people think messaging is the second-best way to talk to a business. Facebook Messenger is the third most-used app in the world, used by 68 percent of app users.Īnd it’s not just for group chats among friends and family. There are two major advantages to using a Facebook Messenger bot.įirst, there’s a low barrier to entry for both you and your target audience. Why use Facebook Messenger bots for business? That’s three times as many as the year prior. A Facebook Messenger bot is how you scale that strategy.Īs of the 2018 F8 conference, Facebook has 300,000 active Messenger bots. If you’re on Facebook, you probably already have a Facebook Messenger strategy. Rather than opening an app (let alone downloading one), making a phone call (ew), running a search, or loading a webpage, your customer can just type a message, like they would to a friend.Ĭhatbots have been around in some form for decades, and currently they exist on webpages, in apps, on social media-you name it.Ī Facebook Messenger bot is a chatbot that lives in Facebook Messenger, meaning it converses with some of the 1.3 billion people who use Facebook Messenger every month. From a customer’s perspective, they’re a friendly and accessible time-saver.
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What are Facebook Messenger bots (a.k.a Facebook chatbots)?īasically, a chatbot is a piece of automated messaging software that uses AI to converse with people.īots are programmed to understand questions, provide answers, and execute tasks.
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